The 23rd edition of the event will be held between February 27 and March 3 in Havana and Pinar del Rio. It is an opportunity for the producers to share with those who commercialize or enjoy the final product. Amateurs, professionals, and experts from all over the world, participate in the meeting.
According to the general program released to the press by the meeting’s Organizing Committee, three prestigious brands containing blends of the best tobacco in the world have been chosen to be the protagonists of the activities: Montecristo, Bolivar, and Partagas, some of the oldest brands marketed by Habanos S.A. around the world.
VIPs from more than 110 countries are expected to attend the fair to learn about the novelties the host has in store for them. They will enjoy lectures and workshops at the factories, where attendees will learn about the curing and twisting process of the famous Habanos cigars, and product presentations.
The trade fair is the most important meeting point for professionals, manufacturers of premium products, and craftsmen (more than 260 exhibitors from a dozen countries). The novelty of Montecristo, the Open line, will be presented on a welcoming evening at the Havana Club in Havana.
On Friday, March 3, the Gala Night will be held at Pabexpo, dedicated to Partagas. During the evening, the Habanos Awards will be presented and the traditional Humidor Auction will be held, the proceeds of which will be donated, as in every edition, to Cuba’s Public Health.