A significant increase in the number of prepay mobile phone users in Sancti Spiritus, central Cuba, is due to the initiatives and investments undertaken by the Telecommunications Cuban Company (ETECSA) all over the country.
By Elizabeth Borrego Rodriguez*
The prepay service, carried out in Free Convertible Currency (MLC) was first used by Cubans in 2008, and has added more than 39 600 clients in the territory since its debut. For the present year new fares to the calls and to messages facilitate access to the service. These reduce the cost of both at a national scale.
Although the increase has been gradual, the most significant occurred in the past two years, mainly because of the initiatives undertaken by ETECSA while promoting the activation of the service. Among the enterprises taken outstand the discount on the activation price, currently at 25% of the initial, and the promotions “win 30$ by activating”. Thus, in 2010 the service broadened to 13 thousand new clients and in 2011, to 14 thousand.
For the present year new fares to the calls and to messages facilitate access to the service. These reduce the cost of messages at a national scale from 0, 16 CUC (Cuban convertible peso) to 0, 09 CUC. As for the calls, the service “call and pay” has been established and cuts the price to 0, 45 CUC per minute between 7:00 am and 10:59 pm.
According to Acelia Gonzalez, assessor of the mobile phone office in Sancti Spiritus, the service will continue to broaden and improve as new investments are to be made during the present year.